// Copyright 2017 Google Inc. All Rights Reserved.
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
package com.google.api.ads.dfp.jaxws.v201702;
import javax.xml.bind.annotation.XmlEnum;
import javax.xml.bind.annotation.XmlType;
/**
* <p>Java class for Column.
*
* <p>The following schema fragment specifies the expected content contained within this class.
* <p>
* <pre>
* <simpleType name="Column">
* <restriction base="{http://www.w3.org/2001/XMLSchema}string">
* <enumeration value="AD_SERVER_IMPRESSIONS"/>
* <enumeration value="AD_SERVER_DOWNLOADED_IMPRESSIONS"/>
* <enumeration value="AD_SERVER_TARGETED_IMPRESSIONS"/>
* <enumeration value="AD_SERVER_CLICKS"/>
* <enumeration value="AD_SERVER_TARGETED_CLICKS"/>
* <enumeration value="AD_SERVER_CTR"/>
* <enumeration value="AD_SERVER_CPM_AND_CPC_REVENUE"/>
* <enumeration value="AD_SERVER_CPD_REVENUE"/>
* <enumeration value="AD_SERVER_CPA_REVENUE"/>
* <enumeration value="AD_SERVER_ALL_REVENUE"/>
* <enumeration value="AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM"/>
* <enumeration value="AD_SERVER_WITH_CPD_AVERAGE_ECPM"/>
* <enumeration value="AD_SERVER_INVENTORY_LEVEL_PERCENT_IMPRESSIONS"/>
* <enumeration value="AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS"/>
* <enumeration value="AD_SERVER_INVENTORY_LEVEL_PERCENT_CLICKS"/>
* <enumeration value="AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS"/>
* <enumeration value="AD_SERVER_INVENTORY_LEVEL_WITHOUT_CPD_PERCENT_REVENUE"/>
* <enumeration value="AD_SERVER_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE"/>
* <enumeration value="AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE"/>
* <enumeration value="AD_SERVER_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE"/>
* <enumeration value="AD_SERVER_CODE_SERVED_COUNT"/>
* <enumeration value="AD_SERVER_IMPRESSIONS_OUT_OF_NETWORK"/>
* <enumeration value="AD_SERVER_CLICKS_OUT_OF_NETWORK"/>
* <enumeration value="AD_SERVER_CTR_OUT_OF_NETWORK"/>
* <enumeration value="AD_SERVER_UNFILTERED_IMPRESSIONS"/>
* <enumeration value="AD_SERVER_UNFILTERED_CLICKS"/>
* <enumeration value="DYNAMIC_ALLOCATION_INVENTORY_LEVEL_IMPRESSIONS"/>
* <enumeration value="TOTAL_DYNAMIC_ALLOCATION_IMPRESSIONS_OUT_OF_NETWORK"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS"/>
* <enumeration value="DYNAMIC_ALLOCATION_INVENTORY_LEVEL_CLICKS"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_CLICKS"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKS"/>
* <enumeration value="DYNAMIC_ALLOCATION_INVENTORY_LEVEL_CTR"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_CTR"/>
* <enumeration value="DYNAMIC_ALLOCATION_INVENTORY_LEVEL_REVENUE"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_REVENUE"/>
* <enumeration value="DYNAMIC_ALLOCATION_INVENTORY_LEVEL_AVERAGE_ECPM"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM"/>
* <enumeration value="DYNAMIC_ALLOCATION_INVENTORY_LEVEL_PERCENT_IMPRESSIONS"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS"/>
* <enumeration value="DYNAMIC_ALLOCATION_INVENTORY_LEVEL_PERCENT_CLICKS"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS"/>
* <enumeration value="DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITHOUT_CPD_PERCENT_REVENUE"/>
* <enumeration value="DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS"/>
* <enumeration value="AD_EXCHANGE_IMPRESSIONS"/>
* <enumeration value="AD_EXCHANGE_MATCHED_QUERIES"/>
* <enumeration value="AD_EXCHANGE_VIEWED_QUERIES"/>
* <enumeration value="AD_EXCHANGE_CLICKS"/>
* <enumeration value="AD_EXCHANGE_ESTIMATED_REVENUE"/>
* <enumeration value="AD_EXCHANGE_COVERAGE"/>
* <enumeration value="AD_EXCHANGE_MATCHED_QUERIES_CTR"/>
* <enumeration value="AD_EXCHANGE_LIFT"/>
* <enumeration value="AD_EXCHANGE_CPC_REVENUE"/>
* <enumeration value="AD_EXCHANGE_REQUESTS"/>
* <enumeration value="AD_EXCHANGE_REQUEST_ECPM"/>
* <enumeration value="AD_EXCHANGE_REQUEST_CTR"/>
* <enumeration value="AD_EXCHANGE_CTR"/>
* <enumeration value="AD_EXCHANGE_VIDEO_DROPOFF_RATE"/>
* <enumeration value="AD_EXCHANGE_VIDEO_ABANDONMENT_RATE"/>
* <enumeration value="AD_EXCHANGE_ECPM"/>
* <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_MEASUREABLE_RATE"/>
* <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_RATE"/>
* <enumeration value="AD_EXCHANGE_VIDEO_FILL_RATE"/>
* <enumeration value="AD_EXCHANGE_VIDEO_QUARTILE_1"/>
* <enumeration value="AD_EXCHANGE_VIDEO_QUARTILE_3"/>
* <enumeration value="AD_EXCHANGE_VIDEO_TRUEVIEW_SKIP_RATE"/>
* <enumeration value="AD_EXCHANGE_VIDEO_TRUEVIEWS"/>
* <enumeration value="AD_EXCHANGE_VIDEO_VTR"/>
* <enumeration value="AD_EXCHANGE_THIRD_PARTY_DISCREPANCY"/>
* <enumeration value="AD_EXCHANGE_THIRD_PARTY_EARNINGS"/>
* <enumeration value="AD_EXCHANGE_THIRD_PARTY_ECPM"/>
* <enumeration value="AD_EXCHANGE_THIRD_PARTY_FILL_RATE"/>
* <enumeration value="AD_EXCHANGE_THIRD_PARTY_PASSBACKS"/>
* <enumeration value="AD_EXCHANGE_THIRD_PARTY_IMPRESSIONS"/>
* <enumeration value="AD_EXCHANGE_IMPRESSIONS_INCLUDING_THIRD_PARTY"/>
* <enumeration value="MEDIATION_IMPRESSIONS"/>
* <enumeration value="MEDIATION_ESTIMATED_REVENUE"/>
* <enumeration value="MEDIATION_ECPM"/>
* <enumeration value="MEDIATION_THIRD_PARTY_ECPM"/>
* <enumeration value="MEDIATION_FILL_RATE"/>
* <enumeration value="MEDIATION_PASSBACKS"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_CTR"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM"/>
* <enumeration value="TOTAL_INVENTORY_LEVEL_IMPRESSIONS"/>
* <enumeration value="TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS"/>
* <enumeration value="TOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS"/>
* <enumeration value="TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS_INCLUDING_OUT_OF_NETWORK_DELIVERY"/>
* <enumeration value="TOTAL_INVENTORY_LEVEL_CLICKS"/>
* <enumeration value="TOTAL_LINE_ITEM_LEVEL_CLICKS"/>
* <enumeration value="TOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKS"/>
* <enumeration value="TOTAL_INVENTORY_LEVEL_CTR"/>
* <enumeration value="TOTAL_LINE_ITEM_LEVEL_CTR"/>
* <enumeration value="TOTAL_INVENTORY_LEVEL_CPM_AND_CPC_REVENUE"/>
* <enumeration value="TOTAL_INVENTORY_LEVEL_ALL_REVENUE"/>
* <enumeration value="TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE"/>
* <enumeration value="TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE"/>
* <enumeration value="TOTAL_INVENTORY_LEVEL_WITHOUT_CPD_AVERAGE_ECPM"/>
* <enumeration value="TOTAL_INVENTORY_LEVEL_WITH_CPD_AVERAGE_ECPM"/>
* <enumeration value="TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM"/>
* <enumeration value="TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM"/>
* <enumeration value="TOTAL_CODE_SERVED_COUNT"/>
* <enumeration value="TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS"/>
* <enumeration value="TOTAL_UNFILLED_IMPRESSIONS_OUT_OF_NETWORK"/>
* <enumeration value="OPTIMIZATION_CONTROL_IMPRESSIONS"/>
* <enumeration value="OPTIMIZATION_CONTROL_CLICKS"/>
* <enumeration value="OPTIMIZATION_CONTROL_CTR"/>
* <enumeration value="OPTIMIZATION_OPTIMIZED_IMPRESSIONS"/>
* <enumeration value="OPTIMIZATION_OPTIMIZED_CLICKS"/>
* <enumeration value="OPTIMIZATION_NON_OPTIMIZED_IMPRESSIONS"/>
* <enumeration value="OPTIMIZATION_NON_OPTIMIZED_CLICKS"/>
* <enumeration value="OPTIMIZATION_EXTRA_CLICKS"/>
* <enumeration value="OPTIMIZATION_OPTIMIZED_CTR"/>
* <enumeration value="OPTIMIZATION_LIFT"/>
* <enumeration value="OPTIMIZATION_COVERAGE"/>
* <enumeration value="OPTIMIZATION_BEHIND_SCHEDULE_IMPRESSIONS"/>
* <enumeration value="OPTIMIZATION_NO_CLICKS_RECORDED_IMPRESSIONS"/>
* <enumeration value="OPTIMIZATION_SPONSORSHIP_IMPRESSIONS"/>
* <enumeration value="OPTIMIZATION_AS_FAST_AS_POSSIBLE_IMPRESSIONS"/>
* <enumeration value="OPTIMIZATION_NO_ABSOLUTE_LIFETIME_GOAL_IMPRESSIONS"/>
* <enumeration value="OPTIMIZATION_CONTROL_REVENUE"/>
* <enumeration value="OPTIMIZATION_OPTIMIZED_REVENUE"/>
* <enumeration value="OPTIMIZATION_CONTROL_ECPM"/>
* <enumeration value="OPTIMIZATION_OPTIMIZED_ECPM"/>
* <enumeration value="OPTIMIZATION_FREED_UP_IMPRESSIONS"/>
* <enumeration value="OPTIMIZATION_ECPM_LIFT"/>
* <enumeration value="REACH_FREQUENCY"/>
* <enumeration value="REACH_AVERAGE_REVENUE"/>
* <enumeration value="REACH"/>
* <enumeration value="GRP_POPULATION"/>
* <enumeration value="GRP_UNIQUE_AUDIENCE"/>
* <enumeration value="GRP_UNIQUE_AUDIENCE_SHARE"/>
* <enumeration value="GRP_AUDIENCE_IMPRESSIONS"/>
* <enumeration value="GRP_AUDIENCE_IMPRESSIONS_SHARE"/>
* <enumeration value="GRP_AUDIENCE_REACH"/>
* <enumeration value="GRP_AUDIENCE_AVERAGE_FREQUENCY"/>
* <enumeration value="GRP_GROSS_RATING_POINTS"/>
* <enumeration value="SDK_MEDIATION_CREATIVE_IMPRESSIONS"/>
* <enumeration value="SDK_MEDIATION_CREATIVE_CLICKS"/>
* <enumeration value="SELL_THROUGH_FORECASTED_IMPRESSIONS"/>
* <enumeration value="SELL_THROUGH_AVAILABLE_IMPRESSIONS"/>
* <enumeration value="SELL_THROUGH_RESERVED_IMPRESSIONS"/>
* <enumeration value="SELL_THROUGH_SELL_THROUGH_RATE"/>
* <enumeration value="RICH_MEDIA_BACKUP_IMAGES"/>
* <enumeration value="RICH_MEDIA_DISPLAY_TIME"/>
* <enumeration value="RICH_MEDIA_AVERAGE_DISPLAY_TIME"/>
* <enumeration value="RICH_MEDIA_EXPANSIONS"/>
* <enumeration value="RICH_MEDIA_EXPANDING_TIME"/>
* <enumeration value="RICH_MEDIA_INTERACTION_TIME"/>
* <enumeration value="RICH_MEDIA_INTERACTION_COUNT"/>
* <enumeration value="RICH_MEDIA_INTERACTION_RATE"/>
* <enumeration value="RICH_MEDIA_AVERAGE_INTERACTION_TIME"/>
* <enumeration value="RICH_MEDIA_INTERACTION_IMPRESSIONS"/>
* <enumeration value="RICH_MEDIA_MANUAL_CLOSES"/>
* <enumeration value="RICH_MEDIA_FULL_SCREEN_IMPRESSIONS"/>
* <enumeration value="RICH_MEDIA_VIDEO_INTERACTIONS"/>
* <enumeration value="RICH_MEDIA_VIDEO_INTERACTION_RATE"/>
* <enumeration value="RICH_MEDIA_VIDEO_MUTES"/>
* <enumeration value="RICH_MEDIA_VIDEO_PAUSES"/>
* <enumeration value="RICH_MEDIA_VIDEO_PLAYES"/>
* <enumeration value="RICH_MEDIA_VIDEO_MIDPOINTS"/>
* <enumeration value="RICH_MEDIA_VIDEO_COMPLETES"/>
* <enumeration value="RICH_MEDIA_VIDEO_REPLAYS"/>
* <enumeration value="RICH_MEDIA_VIDEO_STOPS"/>
* <enumeration value="RICH_MEDIA_VIDEO_UNMUTES"/>
* <enumeration value="RICH_MEDIA_VIDEO_VIEW_TIME"/>
* <enumeration value="RICH_MEDIA_VIDEO_VIEW_RATE"/>
* <enumeration value="RICH_MEDIA_CUSTOM_EVENT_TIME"/>
* <enumeration value="RICH_MEDIA_CUSTOM_EVENT_COUNT"/>
* <enumeration value="VIDEO_VIEWERSHIP_START"/>
* <enumeration value="VIDEO_VIEWERSHIP_FIRST_QUARTILE"/>
* <enumeration value="VIDEO_VIEWERSHIP_MIDPOINT"/>
* <enumeration value="VIDEO_VIEWERSHIP_THIRD_QUARTILE"/>
* <enumeration value="VIDEO_VIEWERSHIP_COMPLETE"/>
* <enumeration value="VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE"/>
* <enumeration value="VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME"/>
* <enumeration value="VIDEO_VIEWERSHIP_COMPLETION_RATE"/>
* <enumeration value="VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT"/>
* <enumeration value="VIDEO_VIEWERSHIP_VIDEO_LENGTH"/>
* <enumeration value="VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN"/>
* <enumeration value="VIDEO_VIEWERSHIP_ENGAGED_VIEW"/>
* <enumeration value="VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE"/>
* <enumeration value="VIDEO_VIEWERSHIP_AUTO_PLAYS"/>
* <enumeration value="VIDEO_VIEWERSHIP_CLICK_TO_PLAYS"/>
* <enumeration value="VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE"/>
* <enumeration value="VIDEO_ERRORS_VAST_2_ERROR_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_100_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_101_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_102_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_200_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_201_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_202_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_203_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_300_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_301_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_302_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_303_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_400_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_401_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_402_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_403_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_405_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_500_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_501_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_502_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_503_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_600_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_601_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_602_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_603_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_604_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_900_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_3_ERROR_901_COUNT"/>
* <enumeration value="VIDEO_INTERACTION_PAUSE"/>
* <enumeration value="VIDEO_INTERACTION_RESUME"/>
* <enumeration value="VIDEO_INTERACTION_REWIND"/>
* <enumeration value="VIDEO_INTERACTION_MUTE"/>
* <enumeration value="VIDEO_INTERACTION_UNMUTE"/>
* <enumeration value="VIDEO_INTERACTION_COLLAPSE"/>
* <enumeration value="VIDEO_INTERACTION_EXPAND"/>
* <enumeration value="VIDEO_INTERACTION_FULL_SCREEN"/>
* <enumeration value="VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE"/>
* <enumeration value="VIDEO_INTERACTION_VIDEO_SKIPS"/>
* <enumeration value="VIDEO_OPTIMIZATION_CONTROL_STARTS"/>
* <enumeration value="VIDEO_OPTIMIZATION_OPTIMIZED_STARTS"/>
* <enumeration value="VIDEO_OPTIMIZATION_CONTROL_COMPLETES"/>
* <enumeration value="VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES"/>
* <enumeration value="VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE"/>
* <enumeration value="VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE"/>
* <enumeration value="VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT"/>
* <enumeration value="VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN"/>
* <enumeration value="VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN"/>
* <enumeration value="VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW"/>
* <enumeration value="VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW"/>
* <enumeration value="VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE"/>
* <enumeration value="VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE"/>
* <enumeration value="VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT"/>
* <enumeration value="TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS"/>
* <enumeration value="TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS"/>
* <enumeration value="TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE"/>
* <enumeration value="TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS"/>
* <enumeration value="TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE"/>
* <enumeration value="AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS"/>
* <enumeration value="AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS"/>
* <enumeration value="AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE"/>
* <enumeration value="AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS"/>
* <enumeration value="AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE"/>
* <enumeration value="AD_SERVER_ACTIVE_VIEW_REVENUE"/>
* <enumeration value="ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS"/>
* <enumeration value="ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS"/>
* <enumeration value="ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE"/>
* <enumeration value="ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS"/>
* <enumeration value="ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE"/>
* <enumeration value="ADSENSE_ACTIVE_VIEW_REVENUE"/>
* <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS"/>
* <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS"/>
* <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE"/>
* <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS"/>
* <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE"/>
* <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_REVENUE"/>
* <enumeration value="TOTAL_ACTIVE_VIEW_REVENUE"/>
* <enumeration value="VIEW_THROUGH_CONVERSIONS"/>
* <enumeration value="CONVERSIONS_PER_THOUSAND_IMPRESSIONS"/>
* <enumeration value="CLICK_THROUGH_CONVERSIONS"/>
* <enumeration value="CONVERSIONS_PER_CLICK"/>
* <enumeration value="VIEW_THROUGH_REVENUE"/>
* <enumeration value="CLICK_THROUGH_REVENUE"/>
* <enumeration value="TOTAL_CONVERSIONS"/>
* <enumeration value="TOTAL_CONVERSION_REVENUE"/>
* <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL"/>
* <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING"/>
* <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL"/>
* <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL"/>
* <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_PERCENT_TOTAL"/>
* <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL"/>
* <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL"/>
* <enumeration value="CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE"/>
* <enumeration value="CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE"/>
* <enumeration value="CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE"/>
* <enumeration value="CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE"/>
* <enumeration value="CONTRACTED_REVENUE_CONTRACTED_VAT"/>
* <enumeration value="CONTRACTED_REVENUE_LOCAL_CONTRACTED_VAT"/>
* <enumeration value="CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION"/>
* <enumeration value="CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION"/>
* <enumeration value="SALES_CONTRACT_CONTRACTED_IMPRESSIONS"/>
* <enumeration value="SALES_CONTRACT_CONTRACTED_CLICKS"/>
* <enumeration value="SALES_CONTRACT_CONTRACTED_VOLUME"/>
* <enumeration value="SALES_CONTRACT_BUDGET"/>
* <enumeration value="SALES_CONTRACT_REMAINING_BUDGET"/>
* <enumeration value="SALES_CONTRACT_BUFFERED_IMPRESSIONS"/>
* <enumeration value="SALES_CONTRACT_BUFFERED_CLICKS"/>
* <enumeration value="SCHEDULED_SCHEDULED_IMPRESSIONS"/>
* <enumeration value="SCHEDULED_SCHEDULED_CLICKS"/>
* <enumeration value="SCHEDULED_SCHEDULED_VOLUME"/>
* <enumeration value="SCHEDULED_SCHEDULED_NET_REVENUE"/>
* <enumeration value="SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE"/>
* <enumeration value="SCHEDULED_SCHEDULED_GROSS_REVENUE"/>
* <enumeration value="SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE"/>
* <enumeration value="SALES_TOTAL_TOTAL_BUDGET"/>
* <enumeration value="SALES_TOTAL_TOTAL_REMAINING_BUDGET"/>
* <enumeration value="SALES_TOTAL_TOTAL_CONTRACTED_VOLUME"/>
* <enumeration value="SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE"/>
* <enumeration value="SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE"/>
* <enumeration value="SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE"/>
* <enumeration value="SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_GROSS_REVENUE"/>
* <enumeration value="SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION"/>
* <enumeration value="SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_AGENCY_COMMISSION"/>
* <enumeration value="SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT"/>
* <enumeration value="SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT"/>
* <enumeration value="SALES_TOTAL_TOTAL_SCHEDULED_VOLUME"/>
* <enumeration value="SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE"/>
* <enumeration value="SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_NET_REVENUE"/>
* <enumeration value="SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE"/>
* <enumeration value="SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_GROSS_REVENUE"/>
* <enumeration value="UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE"/>
* <enumeration value="UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE"/>
* <enumeration value="UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE"/>
* <enumeration value="UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE"/>
* <enumeration value="UNIFIED_REVENUE_FORECASTED_NET_REVENUE"/>
* <enumeration value="UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE"/>
* <enumeration value="UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE"/>
* <enumeration value="UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE"/>
* <enumeration value="UNIFIED_REVENUE_UNIFIED_NET_REVENUE"/>
* <enumeration value="UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE"/>
* <enumeration value="UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE"/>
* <enumeration value="UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE"/>
* <enumeration value="UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION"/>
* <enumeration value="UNIFIED_REVENUE_LOCAL_UNIFIED_AGENCY_COMMISSION"/>
* <enumeration value="UNIFIED_REVENUE_UNRECONCILED_VOLUME"/>
* <enumeration value="UNIFIED_REVENUE_FORECASTED_VOLUME"/>
* <enumeration value="UNIFIED_REVENUE_UNIFIED_VOLUME"/>
* <enumeration value="EXPECTED_REVENUE_EXPECTED_NET_REVENUE"/>
* <enumeration value="EXPECTED_REVENUE_LOCAL_EXPECTED_NET_REVENUE"/>
* <enumeration value="EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE"/>
* <enumeration value="EXPECTED_REVENUE_LOCAL_EXPECTED_GROSS_REVENUE"/>
* <enumeration value="SALES_PIPELINE_PIPELINE_NET_REVENUE"/>
* <enumeration value="SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE"/>
* <enumeration value="SALES_PIPELINE_PIPELINE_GROSS_REVENUE"/>
* <enumeration value="SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE"/>
* <enumeration value="SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION"/>
* <enumeration value="SALES_PIPELINE_LOCAL_PIPELINE_AGENCY_COMMISSION"/>
* <enumeration value="RECONCILIATION_DFP_VOLUME"/>
* <enumeration value="RECONCILIATION_THIRD_PARTY_VOLUME"/>
* <enumeration value="RECONCILIATION_RECONCILED_VOLUME"/>
* <enumeration value="RECONCILIATION_DISCREPANCY_PERCENTAGE"/>
* <enumeration value="RECONCILIATION_RECONCILED_REVENUE"/>
* <enumeration value="RECONCILIATION_IMPRESSION_DISCREPANCY"/>
* <enumeration value="RECONCILIATION_CLICK_DISCREPANCY"/>
* <enumeration value="RECONCILIATION_REVENUE_DISCREPANCY"/>
* <enumeration value="BILLING_BILLABLE_NET_REVENUE"/>
* <enumeration value="BILLING_LOCAL_BILLABLE_NET_REVENUE"/>
* <enumeration value="BILLING_BILLABLE_GROSS_REVENUE"/>
* <enumeration value="BILLING_LOCAL_BILLABLE_GROSS_REVENUE"/>
* <enumeration value="BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT"/>
* <enumeration value="BILLING_LOCAL_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT"/>
* <enumeration value="BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT"/>
* <enumeration value="BILLING_LOCAL_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT"/>
* <enumeration value="BILLING_BILLABLE_VAT"/>
* <enumeration value="BILLING_LOCAL_BILLABLE_VAT"/>
* <enumeration value="BILLING_BILLABLE_AGENCY_COMMISSION"/>
* <enumeration value="BILLING_LOCAL_BILLABLE_AGENCY_COMMISSION"/>
* <enumeration value="BILLING_CAP_QUANTITY"/>
* <enumeration value="BILLING_BILLABLE_VOLUME"/>
* <enumeration value="BILLING_DELIVERY_ROLLOVER"/>
* <enumeration value="BILLING_REALIZED_CPM"/>
* <enumeration value="BILLING_REALIZED_RATE"/>
* <enumeration value="DISCOUNTS_BREAKDOWN_CONTRACTED_NET_OVERALL_DISCOUNT"/>
* <enumeration value="DISCOUNTS_BREAKDOWN_BILLABLE_NET_OVERALL_DISCOUNT"/>
* <enumeration value="DISCOUNTS_BREAKDOWN_CONTRACTED_NET_NON_BILLABLE"/>
* <enumeration value="INVOICED_IMPRESSIONS"/>
* <enumeration value="INVOICED_UNFILLED_IMPRESSIONS"/>
* <enumeration value="NIELSEN_IMPRESSIONS"/>
* <enumeration value="NIELSEN_IN_TARGET_IMPRESSIONS"/>
* <enumeration value="NIELSEN_POPULATION_BASE"/>
* <enumeration value="NIELSEN_IN_TARGET_POPULATION_BASE"/>
* <enumeration value="NIELSEN_UNIQUE_AUDIENCE"/>
* <enumeration value="NIELSEN_IN_TARGET_UNIQUE_AUDIENCE"/>
* <enumeration value="NIELSEN_PERCENT_AUDIENCE_REACH"/>
* <enumeration value="NIELSEN_IN_TARGET_PERCENT_AUDIENCE_REACH"/>
* <enumeration value="NIELSEN_AVERAGE_FREQUENCY"/>
* <enumeration value="NIELSEN_IN_TARGET_AVERAGE_FREQUENCY"/>
* <enumeration value="NIELSEN_GROSS_RATING_POINTS"/>
* <enumeration value="NIELSEN_IN_TARGET_GROSS_RATING_POINTS"/>
* <enumeration value="NIELSEN_PERCENT_IMPRESSIONS_SHARE"/>
* <enumeration value="NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE"/>
* <enumeration value="NIELSEN_PERCENT_POPULATION_SHARE"/>
* <enumeration value="NIELSEN_IN_TARGET_PERCENT_POPULATION_SHARE"/>
* <enumeration value="NIELSEN_PERCENT_AUDIENCE_SHARE"/>
* <enumeration value="NIELSEN_IN_TARGET_PERCENT_AUDIENCE_SHARE"/>
* <enumeration value="NIELSEN_AUDIENCE_INDEX"/>
* <enumeration value="NIELSEN_IN_TARGET_AUDIENCE_INDEX"/>
* <enumeration value="NIELSEN_IMPRESSIONS_INDEX"/>
* <enumeration value="NIELSEN_IN_TARGET_IMPRESSIONS_INDEX"/>
* <enumeration value="PARTNER_MANAGEMENT_HOST_IMPRESSIONS"/>
* <enumeration value="PARTNER_MANAGEMENT_HOST_CLICKS"/>
* <enumeration value="PARTNER_MANAGEMENT_HOST_CTR"/>
* <enumeration value="PARTNER_MANAGEMENT_HOST_REVENUE"/>
* <enumeration value="PARTNER_MANAGEMENT_HOST_ECPM"/>
* <enumeration value="PARTNER_MANAGEMENT_PARTNER_REVENUE"/>
* <enumeration value="PARTNER_MANAGEMENT_PARTNER_ECPM"/>
* <enumeration value="PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS"/>
* </restriction>
* </simpleType>
* </pre>
*
*/
@XmlType(name = "Column")
@XmlEnum
public enum Column {
/**
*
* The number of impressions delivered by the ad server.
*
*
*/
AD_SERVER_IMPRESSIONS,
/**
*
* The number of downloaded impressions delivered by the ad server.
*
*
*/
AD_SERVER_DOWNLOADED_IMPRESSIONS,
/**
*
* The number of impressions delivered by the ad server by explicit custom criteria targeting.
*
*
*/
AD_SERVER_TARGETED_IMPRESSIONS,
/**
*
* The number of clicks delivered by the ad server.
*
*
*/
AD_SERVER_CLICKS,
/**
*
* The number of clicks delivered by the ad server by explicit custom criteria targeting.
*
*
*/
AD_SERVER_TARGETED_CLICKS,
/**
*
* The CTR for an ad delivered by the ad server.
*
*
*/
AD_SERVER_CTR,
/**
*
* The CPM and CPC revenue earned, calculated in publisher currency,
* for the ads delivered by the ad server.
*
*
*/
AD_SERVER_CPM_AND_CPC_REVENUE,
/**
*
* The CPD revenue earned, calculated in publisher currency,
* for the ads delivered by the ad server.
*
*
*/
AD_SERVER_CPD_REVENUE,
/**
*
* The CPA revenue earned, calculated in publisher currency, for the ads delivered by the
* ad server.
*
*
*/
AD_SERVER_CPA_REVENUE,
/**
*
* The CPM, CPC and CPD revenue earned, calculated in publisher currency,
* for the ads delivered by the ad server.
*
*
*/
AD_SERVER_ALL_REVENUE,
/**
*
* The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads
* delivered by the ad server.
*
*
*/
AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM,
/**
*
* The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads
* delivered by the ad server.
*
*
*/
AD_SERVER_WITH_CPD_AVERAGE_ECPM,
/**
*
* The ratio of the number of impressions delivered to the total impressions
* delivered when no {@link LineItem} reservation could be found by the ad server
* for inventory-level dynamic allocation.
* For premium networks, this includes line item-level dynamic allocation as well.
* Represented as a percentage.
*
*
*/
AD_SERVER_INVENTORY_LEVEL_PERCENT_IMPRESSIONS,
/**
*
* The ratio of the number of impressions delivered to the total impressions
* delivered by the ad server for line item-level dynamic allocation.
* Represented as a percentage.
*
*
*/
AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS,
/**
*
* The ratio of the number of clicks delivered to the total clicks delivered
* when no {@link LineItem} reservation could be found by the ad server for
* inventory-level dynamic allocation.
* For premium networks, this includes line item-level dynamic allocation as well.
* Represented as a percentage.
*
*
*/
AD_SERVER_INVENTORY_LEVEL_PERCENT_CLICKS,
/**
*
* The ratio of the number of clicks delivered to the total clicks delivered
* by the ad server for line item-level dynamic allocation.
* Represented as a percentage.
*
*
*/
AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS,
/**
*
* The ratio of revenue generated by ad server to the total CPM and CPC revenue earned
* by ads delivered when no {@link LineItem} reservation could be found by
* the ad server for inventory-level dynamic allocation.
* For premium networks, this includes line item-level dynamic allocation as well.
* Represented as a percentage.
*
*
*/
AD_SERVER_INVENTORY_LEVEL_WITHOUT_CPD_PERCENT_REVENUE,
/**
*
* The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned
* by ads delivered when no {@link LineItem} reservation could be found by
* the ad server for inventory-level dynamic allocation.
* For premium networks, this includes line item-level dynamic allocation as well.
* Represented as a percentage.
*
*
*/
AD_SERVER_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE,
/**
*
* The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by
* the ads delivered for line item-level dynamic allocation.
* Represented as a percentage.
*
*
*/
AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE,
/**
*
* The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by
* the ads delivered for line item-level dynamic allocation.
* Represented as a percentage.
*
*
*/
AD_SERVER_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE,
/**
*
* The number of times that the code for an ad is served by the ad server.
*
*
*/
AD_SERVER_CODE_SERVED_COUNT,
/**
*
* The number of impressions delivered by the ad server on shared inventory unit
* in a partner's network.
*
*
*/
AD_SERVER_IMPRESSIONS_OUT_OF_NETWORK,
/**
*
* The number of clicks delivered by the ad server on shared inventory unit
* in a partner's network.
*
*
*/
AD_SERVER_CLICKS_OUT_OF_NETWORK,
/**
*
* The CTR for an ad delivered by the ad server on shared inventory unit
* in a partner's network.
*
*
*/
AD_SERVER_CTR_OUT_OF_NETWORK,
/**
*
* The number of impressions delivered by the ad server including impressions recognized as spam.
*
*
*/
AD_SERVER_UNFILTERED_IMPRESSIONS,
/**
*
* The number of clicks delivered by the ad server including clicks recognized as spam.
*
*
*/
AD_SERVER_UNFILTERED_CLICKS,
/**
*
* The number of impressions a dynamic allocation ad delivered when no {@link LineItem}
* reservation could be found by the ad server for inventory-level dynamic allocation.
* For premium networks, this includes line item-level dynamic allocation as well.
*
*
*/
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_IMPRESSIONS,
/**
*
* The number of partner network impressions a dynamic allocation ad delivered when
* no {@link LineItem} reservation could be found by the ad server for shared
* inventory-level dynamic allocation.
* For premium networks, this includes line item-level dynamic allocation as well.
*
*
*/
TOTAL_DYNAMIC_ALLOCATION_IMPRESSIONS_OUT_OF_NETWORK,
/**
*
* The number of impressions an AdSense ad delivered for line item-level dynamic allocation.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS,
/**
*
* The number of impressions an AdSense ad delivered for line item-level dynamic allocation by
* explicit custom criteria targeting.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS,
/**
*
* The number of clicks a dynamic allocation ad delivered when no {@link LineItem}
* reservation could be found by the ad server for inventory-level dynamic allocation.
* For premium networks, this includes line item-level dynamic allocation as well.
*
*
*/
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_CLICKS,
/**
*
* The number of clicks an AdSense ad delivered for line item-level dynamic allocation.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_CLICKS,
/**
*
* The number of clicks an AdSense ad delivered for line item-level dynamic allocation by
* explicit custom criteria targeting.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKS,
/**
*
* The ratio of clicks a dynamic allocation ad delivered to the number of impressions it
* delivered when no {@link LineItem} reservation could be found by the ad server for
* inventory-level dynamic allocation.
* For premium networks, this includes line item-level dynamic allocation as well.
*
*
*/
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_CTR,
/**
*
* The ratio of clicks an AdSense reservation ad delivered to the number of
* impressions it delivered, including line item-level dynamic allocation.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_CTR,
/**
*
* Revenue generated from ads delivered for dynamic allocation when no {@link LineItem}
* reservation could be found by the ad server for inventory-level dynamic allocation.
* For premium networks, this includes line item-level dynamic allocation as well.
*
*
*/
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_REVENUE,
/**
*
* Revenue generated from AdSense ads delivered for line item-level dynamic allocation.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_REVENUE,
/**
*
* The average estimated cost-per-thousand-impressions earned from dynamic allocation
* ads delivered when no {@link LineItem} reservation could be found by
* the ad server for inventory-level dynamic allocation.
* For premium networks, this includes line item-level dynamic allocation as well.
*
*
*/
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_AVERAGE_ECPM,
/**
*
* The average estimated cost-per-thousand-impressions earned from the ads
* delivered by AdSense for line item-level dynamic allocation.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM,
/**
*
* The ratio of the number of impressions delivered by dynamic allocation ads
* to the total impressions delivered when no {@link LineItem} reservation could
* be found by the ad server for inventory-level dynamic allocation.
* For premium networks, this includes line item-level dynamic allocation as well.
* Represented as a percentage.
*
*
*/
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_PERCENT_IMPRESSIONS,
/**
*
* The ratio of the number of impressions delivered by AdSense reservation
* ads to the total impressions delivered for line item-level dynamic allocation.
* Represented as a percentage.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS,
/**
*
* The ratio of the number of clicks delivered by dynamic allocation ads
* to the total clicks delivered when no {@link LineItem} reservation could be
* found by the ad server for inventory-level dynamic allocation.
* For premium networks, this includes line item-level dynamic allocation as well.
* Represented as a percentage.
*
*
*/
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_PERCENT_CLICKS,
/**
*
* The ratio of the number of clicks delivered by AdSense reservation ads to
* the total clicks delivered for line item-level dynamic allocation.
* Represented as a percentage.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS,
/**
*
* The ratio of revenue to the total revenue earned from the dynamic allocation
* CPM and CPC ads delivered when no {@link LineItem} reservation could be found
* by the ad server for inventory-level dynamic allocation.
* For premium networks, this includes line item-level dynamic allocation as well.
* Represented as a percentage.
*
*
*/
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITHOUT_CPD_PERCENT_REVENUE,
/**
*
* The ratio of revenue to the total revenue earned from the dynamic allocation
* CPM, CPC and CPD ads delivered when no {@link LineItem} reservation could be found
* by the ad server for inventory-level dynamic allocation.
* For premium networks, this includes line item-level dynamic allocation as well.
* Represented as a percentage.
*
*
*/
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE,
/**
*
* The ratio of revenue to the total revenue earned from the CPM and CPC ads
* delivered by AdSense for line item-level dynamic allocation.
* Represented as a percentage.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE,
/**
*
* The ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads
* delivered by AdSense for line item-level dynamic allocation.
* Represented as a percentage.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE,
/**
*
* The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS,
/**
*
* The number of impressions delivered by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_IMPRESSIONS,
/**
*
* The number of matched queries delivered by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_MATCHED_QUERIES,
/**
*
* The number of viewed queries delivered by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_VIEWED_QUERIES,
/**
*
* The number of clicks delivered by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_CLICKS,
/**
*
* The estimated revenue generated by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_ESTIMATED_REVENUE,
/**
*
* The coverage or fill rate reported by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_COVERAGE,
/**
*
* The matched queries click-through rate delivered by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_MATCHED_QUERIES_CTR,
/**
*
* The total lift generated by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_LIFT,
/**
*
* The cost-per-click revenue generated by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_CPC_REVENUE,
/**
*
* The number of ad requests issued by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_REQUESTS,
/**
*
* The average estimated cost-per-thousand-ad requests earned by Ad Exchange properties linked to
* DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_REQUEST_ECPM,
/**
*
* The the click-through rate of ad requests issued by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_REQUEST_CTR,
/**
*
* The click-through rate of impressions issued by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_CTR,
/**
*
* The video ad drop off rate issued by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_VIDEO_DROPOFF_RATE,
/**
*
* The video ad abandonment rate issued by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_VIDEO_ABANDONMENT_RATE,
/**
*
* The average estimated cost-per-thousand-impressions generated by Ad Exchange properties linked
* to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_ECPM,
/**
*
* The measurement rate of Active View impressions generated by Ad Exchange properties linked to
* DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_ACTIVE_VIEW_MEASUREABLE_RATE,
/**
*
* The viewable rate of Active View impressions generated by Ad Exchange properties linked to
* DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_RATE,
/**
*
* The video fill rate by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_VIDEO_FILL_RATE,
/**
*
* The first quartile (25% of video played back) of video ads by Ad Exchange properties linked to
* DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_VIDEO_QUARTILE_1,
/**
*
* The third quartile (75% of video played back) of video ads by Ad Exchange properties linked to
* DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_VIDEO_QUARTILE_3,
/**
*
* The Trueview video skip rate by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_VIDEO_TRUEVIEW_SKIP_RATE,
/**
*
* The Trueview video views by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_VIDEO_TRUEVIEWS,
/**
*
* The video view-through rate (only applies to Trueview ads) by Ad Exchange properties linked to
* DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_VIDEO_VTR,
/**
*
* The third-party impression discrepancy by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_THIRD_PARTY_DISCREPANCY,
/**
*
* The third-party earnings by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_THIRD_PARTY_EARNINGS,
/**
*
* The third-party average cost-per-thousand-impressions earned by Ad Exchange properties linked
* to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_THIRD_PARTY_ECPM,
/**
*
* The third-party fill rate by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_THIRD_PARTY_FILL_RATE,
/**
*
* The third-party passbacks by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_THIRD_PARTY_PASSBACKS,
/**
*
* The third-party impressions by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_THIRD_PARTY_IMPRESSIONS,
/**
*
* The total impressions including third-party by Ad Exchange properties linked to DFP.
*
* <p><b>This experimental column only works with Ad Exchange web properties linked with an active
* status.</b>
*
*
*/
AD_EXCHANGE_IMPRESSIONS_INCLUDING_THIRD_PARTY,
/**
*
* Impressions generated for mediation requests. This includes third-party network and
* Ad Exchange impressions for mediation.
*
*
*/
MEDIATION_IMPRESSIONS,
/**
*
* Estimated revenue generated for mediation requests. This combines estimated revenue from
* third-parties along with Ad Exchange.
*
*
*/
MEDIATION_ESTIMATED_REVENUE,
/**
*
* The average estimated cost-per-thousand-impressions earned from mediation ads.
*
*
*/
MEDIATION_ECPM,
/**
*
* Mediation third-party average cost-per-thousand-impressions.
*
*
*/
MEDIATION_THIRD_PARTY_ECPM,
/**
*
* Mediation fill rate indicating how often a network fills an ad request.
*
*
*/
MEDIATION_FILL_RATE,
/**
*
* Mediation passbacks recorded when a network does not fill an ad request.
*
*
*/
MEDIATION_PASSBACKS,
/**
*
* The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation
* by explicit custom criteria targeting.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS,
/**
*
* The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS,
/**
*
* The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by
* explicit custom criteria targeting.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS,
/**
*
* The ratio of clicks an Ad Exchange ad delivered to the number of
* impressions it delivered for line item-level dynamic allocation.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_CTR,
/**
*
* The ratio of the number of impressions delivered to the total impressions delivered
* by Ad Exchange for line item-level dynamic allocation.
* Represented as a percentage.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS,
/**
*
* The ratio of the number of clicks delivered to the total clicks delivered
* by Ad Exchange for line item-level dynamic allocation.
* Represented as a percentage.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS,
/**
*
* Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation.
* Represented in publisher currency and time zone.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE,
/**
*
* The ratio of revenue generated by Ad Exchange to the total revenue earned
* by CPM and CPC ads delivered for line item-level dynamic allocation.
* Represented as a percentage.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE,
/**
*
* The ratio of revenue generated by Ad Exchange to the total revenue earned
* by CPM, CPC and CPD ads delivered for line item-level dynamic allocation.
* Represented as a percentage.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE,
/**
*
* The average estimated cost-per-thousand-impressions earned from the
* delivery of Ad Exchange ads for line item-level dynamic allocation.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM,
/**
*
* The total number of impressions delivered by the ad servers
* including inventory-level dynamic allocation.
*
*
*/
TOTAL_INVENTORY_LEVEL_IMPRESSIONS,
/**
*
* The total number of impressions delivered including line item-level dynamic allocation.
*
*
*/
TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS,
/**
*
* The total number of impressions delivered including line item-level dynamic allocation by
* explicit custom criteria targeting.
*
*
*/
TOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS,
/**
*
* The total number of impressions delivered by the ad server on a shared inventory unit in a
* partner's network and through line item-level dynamic allocation.
*
*
*/
TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS_INCLUDING_OUT_OF_NETWORK_DELIVERY,
/**
*
* The total number of clicks delivered by the ad servers
* including inventory-level dynamic allocation.
*
*
*/
TOTAL_INVENTORY_LEVEL_CLICKS,
/**
*
* The total number of clicks delivered including line item-level dynamic allocation.
*
*
*/
TOTAL_LINE_ITEM_LEVEL_CLICKS,
/**
*
* The total number of clicks delivered including line item-level dynamic allocation by
* explicit custom criteria targeting
*
*
*/
TOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKS,
/**
*
* The ratio of total clicks on ads delivered by the ad servers to the total number
* of impressions delivered for an ad including inventory-level dynamic allocation.
*
*
*/
TOTAL_INVENTORY_LEVEL_CTR,
/**
*
* The ratio of total clicks on ads delivered by the ad servers to the total number
* of impressions delivered for an ad including line item-level dynamic allocation.
*
*
*/
TOTAL_LINE_ITEM_LEVEL_CTR,
/**
*
* The total CPM and CPC revenue generated by the ad servers
* including inventory-level dynamic allocation.
*
*
*/
TOTAL_INVENTORY_LEVEL_CPM_AND_CPC_REVENUE,
/**
*
* The total CPM, CPC and CPD revenue generated by the ad servers
* including inventory-level dynamic allocation.
*
*
*/
TOTAL_INVENTORY_LEVEL_ALL_REVENUE,
/**
*
* The total CPM and CPC revenue generated by the ad servers
* including line item-level dynamic allocation.
*
*
*/
TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE,
/**
*
* The total CPM, CPC and CPD revenue generated by the ad servers
* including line item-level dynamic allocation.
*
*
*/
TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE,
/**
*
* Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the
* ad servers including inventory-level dynamic allocation.
*
*
*/
TOTAL_INVENTORY_LEVEL_WITHOUT_CPD_AVERAGE_ECPM,
/**
*
* Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the
* ad servers including inventory-level dynamic allocation.
*
*
*/
TOTAL_INVENTORY_LEVEL_WITH_CPD_AVERAGE_ECPM,
/**
*
* Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the
* ad servers including line item-level dynamic allocation.
*
*
*/
TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM,
/**
*
* Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the
* ad servers including line item-level dynamic allocation.
*
*
*/
TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM,
/**
*
* The total number of times that the code for an ad is served by the ad server
* including inventory-level dynamic allocation.
*
*
*/
TOTAL_CODE_SERVED_COUNT,
/**
*
* The total number of missed impressions due to the ad servers' inability to
* find ads to serve, including inventory-level dynamic allocation.
*
*
*/
TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS,
/**
*
* The total number of missed impressions due to the ad servers' inability to
* find ads to serve, including inventory-level dynamic allocation on
* shared inventory units.
*
*
*/
TOTAL_UNFILLED_IMPRESSIONS_OUT_OF_NETWORK,
/**
*
* The number of control (unoptimized) impressions delivered for an ad for
* which the optimization feature has been enabled.
*
*
*/
OPTIMIZATION_CONTROL_IMPRESSIONS,
/**
*
* Number of clicks resulting from the delivery of control (unoptimized)
* impressions for an ad for which the optimization feature has been enabled.
*
*
*/
OPTIMIZATION_CONTROL_CLICKS,
/**
*
* The CTR for control (unoptimized) impressions for an order for which the
* optimization feature has been enabled.
*
*
*/
OPTIMIZATION_CONTROL_CTR,
/**
*
* Number of optimized impressions delivered for an ad for which the
* optimization feature has been enabled.
*
*
*/
OPTIMIZATION_OPTIMIZED_IMPRESSIONS,
/**
*
* Number of clicks resulting from the delivery of optimized impressions for
* an ad for which the optimization feature has been enabled.
*
*
*/
OPTIMIZATION_OPTIMIZED_CLICKS,
/**
*
* Number of non-optimized impressions delivered for an ad for which the
* optimization feature has been enabled.
*
*
*/
OPTIMIZATION_NON_OPTIMIZED_IMPRESSIONS,
/**
*
* Number of clicks resulting from the delivery of non-optimized impressions for
* an ad for which the optimization feature has been enabled.
*
*
*/
OPTIMIZATION_NON_OPTIMIZED_CLICKS,
/**
*
* Number of extra clicks resulting from the delivery of optimized impressions
* for an ad for which the optimization feature has been enabled.
*
*
*/
OPTIMIZATION_EXTRA_CLICKS,
/**
*
* The CTR for optimized impressions for an ad for which the optimization
* feature has been enabled.
*
*
*/
OPTIMIZATION_OPTIMIZED_CTR,
/**
*
* The percentage by which optimized CTRs are greater than the unoptimized
* CTRs. This is calculated as (({@link Column#OPTIMIZATION_OPTIMIZED_CTR}/
* {@link Column#OPTIMIZATION_CONTROL_CTR}) - 1) * 100 for an ad for which the
* optimization feature has been enabled.
*
*
*/
OPTIMIZATION_LIFT,
/**
*
* The line item coverage measures how often the traffic was sent for
* optimization.
*
*
*/
OPTIMIZATION_COVERAGE,
/**
*
* The number of impressions that were behind schedule at the time of their delivery.
*
*
*/
OPTIMIZATION_BEHIND_SCHEDULE_IMPRESSIONS,
/**
*
* The number of impressions that did not have any clicks recorded in the recent past.
*
*
*/
OPTIMIZATION_NO_CLICKS_RECORDED_IMPRESSIONS,
/**
*
* The number of impressions that were delivered as sponsorship items.
*
*
*/
OPTIMIZATION_SPONSORSHIP_IMPRESSIONS,
/**
*
* The number of impressions that were set to deliver as fast as possible.
*
*
*/
OPTIMIZATION_AS_FAST_AS_POSSIBLE_IMPRESSIONS,
/**
*
* The number of impressions that have no absolute lifetime delivery goals.
*
*
*/
OPTIMIZATION_NO_ABSOLUTE_LIFETIME_GOAL_IMPRESSIONS,
/**
*
* Total revenue resulting from the delivery of control (unoptimized)
* impressions for an ad for which the optimization feature has been enabled.
*
*
*/
OPTIMIZATION_CONTROL_REVENUE,
/**
*
* Total revenue resulting from the delivery of optimized impressions for
* an ad for which the optimization feature has been enabled.
*
*
*/
OPTIMIZATION_OPTIMIZED_REVENUE,
/**
*
* Estimated cost-per-thousand-impressions (eCPM) of control (unoptimized)
* impressions for an ad for which the optimization feature has been enabled.
*
*
*/
OPTIMIZATION_CONTROL_ECPM,
/**
*
* Estimated cost-per-thousand-impressions (eCPM) of optimized
* impressions for an ad for which the optimization feature has been enabled.
*
*
*/
OPTIMIZATION_OPTIMIZED_ECPM,
/**
*
* Freed-up impressions as a result of optimization.
*
*
*/
OPTIMIZATION_FREED_UP_IMPRESSIONS,
/**
*
* Relative change in eCPM as a result of optimization.
*
*
*/
OPTIMIZATION_ECPM_LIFT,
/**
*
* The average number of ads displayed to each unique visitor.
*
*
*/
REACH_FREQUENCY,
/**
*
* The average revenue earned per unique visitor.
*
*
*/
REACH_AVERAGE_REVENUE,
/**
*
* The number of unique visitors.
*
*
*/
REACH,
/**
*
* The number of people in the given demographic bucket.
*
*
*/
GRP_POPULATION,
/**
*
* The number of unique users reached in the given demographic bucket.
*
*
*/
GRP_UNIQUE_AUDIENCE,
/**
*
* Percentage of the number of unique users reached in the given demographic bucket (out of the
* number of unique users reached in all demographics).
*
*
*/
GRP_UNIQUE_AUDIENCE_SHARE,
/**
*
* The number of impressions in the given demographic bucket.
*
*
*/
GRP_AUDIENCE_IMPRESSIONS,
/**
*
* Percentage of the number of impressions in the given demographic bucket (out of the number of
* impressions in all demographics).
*
*
*/
GRP_AUDIENCE_IMPRESSIONS_SHARE,
/**
*
* The audience reach calculated as {@link #GRP_UNIQUE_AUDIENCE} / {@link #GRP_POPULATION}.
*
*
*/
GRP_AUDIENCE_REACH,
/**
*
* The audience average frequency calculated as {@link #GRP_AUDIENCE_IMPRESSIONS} /
* {@link #GRP_UNIQUE_AUDIENCE}.
*
*
*/
GRP_AUDIENCE_AVERAGE_FREQUENCY,
/**
*
* The gross rating points (GRP) calculated as {@link #GRP_AUDIENCE_REACH} *
* {@link #GRP_AUDIENCE_AVERAGE_FREQUENCY} * 100.
*
*
*/
GRP_GROSS_RATING_POINTS,
/**
*
* The number of impressions for a particular SDK mediation creative.
*
*
*/
SDK_MEDIATION_CREATIVE_IMPRESSIONS,
/**
*
* The number of clicks for a particular SDK mediation creative.
*
*
*/
SDK_MEDIATION_CREATIVE_CLICKS,
/**
*
* The number of forecasted impressions for future sell-through reports.
*
* <p>This metric is available for the next 90 days with a daily break down
* and for the next 12 months with a monthly break down.
*
*
*/
SELL_THROUGH_FORECASTED_IMPRESSIONS,
/**
*
* The number of available impressions for future sell-through reports.
*
* <p>This metric is available for the next 90 days with a daily break down
* and for the next 12 months with a monthly break down.
*
*
*/
SELL_THROUGH_AVAILABLE_IMPRESSIONS,
/**
*
* The number of reserved impressions for future sell-through reports.
*
* <p>This metric is available for the next 90 days with a daily break down
* and for the next 12 months with a monthly break down.
*
*
*/
SELL_THROUGH_RESERVED_IMPRESSIONS,
/**
*
* The sell-through rate for impressions for future sell-through reports.
*
* <p>This metric is available for the next 90 days with a daily break down
* and for the next 12 months with a monthly break down.
*
*
*/
SELL_THROUGH_SELL_THROUGH_RATE,
/**
*
* The total number of times a backup image is served in place of a rich media ad.
*
*
*/
RICH_MEDIA_BACKUP_IMAGES,
/**
*
* The amount of time(seconds) that each rich media ad is displayed to users.
*
*
*/
RICH_MEDIA_DISPLAY_TIME,
/**
*
* The average amount of time(seconds) that each rich media ad is displayed to users.
*
*
*/
RICH_MEDIA_AVERAGE_DISPLAY_TIME,
/**
*
* The number of times an expanding ad was expanded.
*
*
*/
RICH_MEDIA_EXPANSIONS,
/**
*
* The average amount of time(seconds) that an expanding ad is viewed in an expanded state.
*
*
*/
RICH_MEDIA_EXPANDING_TIME,
/**
*
* The average amount of time(seconds) that a user interacts with a rich media ad.
*
*
*/
RICH_MEDIA_INTERACTION_TIME,
/**
*
* The number of times that a user interacts with a rich media ad.
*
*
*/
RICH_MEDIA_INTERACTION_COUNT,
/**
*
* The ratio of rich media ad interactions to the number of times the ad was displayed.
* Represented as a percentage.
*
*
*/
RICH_MEDIA_INTERACTION_RATE,
/**
*
* The average amount of time(seconds) that a user interacts with a rich media ad.
*
*
*/
RICH_MEDIA_AVERAGE_INTERACTION_TIME,
/**
*
* The number of impressions where a user interacted with a rich media ad.
*
*
*/
RICH_MEDIA_INTERACTION_IMPRESSIONS,
/**
*
* The number of times that a user manually closes a floating, expanding,
* in-page with overlay, or in-page with floating ad.
*
*
*/
RICH_MEDIA_MANUAL_CLOSES,
/**
*
* A metric that measures an impression only once when a user opens an ad in full screen mode.
*
*
*/
RICH_MEDIA_FULL_SCREEN_IMPRESSIONS,
/**
*
* The number of times a user clicked on the graphical controls of a video player.
*
*
*/
RICH_MEDIA_VIDEO_INTERACTIONS,
/**
*
* The ratio of video interactions to video plays.
* Represented as a percentage.
*
*
*/
RICH_MEDIA_VIDEO_INTERACTION_RATE,
/**
*
* The number of times a rich media video was muted.
*
*
*/
RICH_MEDIA_VIDEO_MUTES,
/**
*
* The number of times a rich media video was paused.
*
*
*/
RICH_MEDIA_VIDEO_PAUSES,
/**
*
* The number of times a rich media video was played.
*
*
*/
RICH_MEDIA_VIDEO_PLAYES,
/**
*
* The number of times a rich media video was played upto midpoint.
*
*
*/
RICH_MEDIA_VIDEO_MIDPOINTS,
/**
*
* The number of times a rich media video was fully played.
*
*
*/
RICH_MEDIA_VIDEO_COMPLETES,
/**
*
* The number of times a rich media video was restarted.
*
*
*/
RICH_MEDIA_VIDEO_REPLAYS,
/**
*
* The number of times a rich media video was stopped.
*
*
*/
RICH_MEDIA_VIDEO_STOPS,
/**
*
* The number of times a rich media video was unmuted.
*
*
*/
RICH_MEDIA_VIDEO_UNMUTES,
/**
*
* The average amount of time(seconds) that a rich media video was viewed per view.
*
*
*/
RICH_MEDIA_VIDEO_VIEW_TIME,
/**
*
* The percentage of a video watched by a user.
*
*
*/
RICH_MEDIA_VIDEO_VIEW_RATE,
/**
*
* The amount of time (seconds) that a user interacts with a rich media ad.
*
*
*/
RICH_MEDIA_CUSTOM_EVENT_TIME,
/**
*
* The number of times a user views and interacts with a specified part of a rich media ad.
*
*
*/
RICH_MEDIA_CUSTOM_EVENT_COUNT,
/**
*
* The number of impressions where the video was played.
*
*
*/
VIDEO_VIEWERSHIP_START,
/**
*
* The number of times the video played to 25% of its length.
*
*
*/
VIDEO_VIEWERSHIP_FIRST_QUARTILE,
/**
*
* The number of times the video reached its midpoint during play.
*
*
*/
VIDEO_VIEWERSHIP_MIDPOINT,
/**
*
* The number of times the video played to 75% of its length.
*
*
*/
VIDEO_VIEWERSHIP_THIRD_QUARTILE,
/**
*
* The number of times the video played to completion.
*
*
*/
VIDEO_VIEWERSHIP_COMPLETE,
/**
*
* Average percentage of the video watched by users.
*
*
*/
VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE,
/**
*
* Average time(seconds) users watched the video.
*
*
*/
VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME,
/**
*
* Percentage of times the video played to the end.
*
*
*/
VIDEO_VIEWERSHIP_COMPLETION_RATE,
/**
*
* The number of times an error occurred, such as a VAST redirect error, a video playback error,
* or an invalid response error.
*
*
*/
VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT,
/**
*
* Duration of the video creative.
*
*
*/
VIDEO_VIEWERSHIP_VIDEO_LENGTH,
/**
*
* The number of times a skip button is shown in video.
*
*
*/
VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN,
/**
*
* The number of engaged views i.e. ad is viewed to completion
* or for 30s, whichever comes first.
*
*
*/
VIDEO_VIEWERSHIP_ENGAGED_VIEW,
/**
*
* View-through rate represented as a percentage.
*
*
*/
VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE,
/**
*
* Number of times that the publisher specified a video ad played automatically.
*
*
*/
VIDEO_VIEWERSHIP_AUTO_PLAYS,
/**
*
* Number of times that the publisher specified a video ad was clicked to play.
*
*
*/
VIDEO_VIEWERSHIP_CLICK_TO_PLAYS,
/**
*
* Error rate is the percentage of video error count from (error count + total impressions).
*
*
*/
VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE,
/**
*
* Number of VAST2 video errors.
*
*
*/
VIDEO_ERRORS_VAST_2_ERROR_COUNT,
/**
*
* Number of VAST video errors of type 100.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_100_COUNT,
/**
*
* Number of VAST video errors of type 101.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_101_COUNT,
/**
*
* Number of VAST video errors of type 102.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_102_COUNT,
/**
*
* Number of VAST video errors of type 200.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_200_COUNT,
/**
*
* Number of VAST video errors of type 201.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_201_COUNT,
/**
*
* Number of VAST video errors of type 202.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_202_COUNT,
/**
*
* Number of VAST video errors of type 203.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_203_COUNT,
/**
*
* Number of VAST video errors of type 300.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_300_COUNT,
/**
*
* Number of VAST video errors of type 301.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_301_COUNT,
/**
*
* Number of VAST video errors of type 302.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_302_COUNT,
/**
*
* Number of VAST video errors of type 303.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_303_COUNT,
/**
*
* Number of VAST video errors of type 400.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_400_COUNT,
/**
*
* Number of VAST video errors of type 401.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_401_COUNT,
/**
*
* Number of VAST video errors of type 402.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_402_COUNT,
/**
*
* Number of VAST video errors of type 403.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_403_COUNT,
/**
*
* Number of VAST video errors of type 405.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_405_COUNT,
/**
*
* Number of VAST video errors of type 500.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_500_COUNT,
/**
*
* Number of VAST video errors of type 501.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_501_COUNT,
/**
*
* Number of VAST video errors of type 502.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_502_COUNT,
/**
*
* Number of VAST video errors of type 503.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_503_COUNT,
/**
*
* Number of VAST video errors of type 600.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_600_COUNT,
/**
*
* Number of VAST video errors of type 601.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_601_COUNT,
/**
*
* Number of VAST video errors of type 602.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_602_COUNT,
/**
*
* Number of VAST video errors of type 603.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_603_COUNT,
/**
*
* Number of VAST video errors of type 604.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_604_COUNT,
/**
*
* Number of VAST video errors of type 900.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_900_COUNT,
/**
*
* Number of VAST video errors of type 901.
*
*
*/
VIDEO_ERRORS_VAST_3_ERROR_901_COUNT,
/**
*
* Video interaction event: The number of times user paused ad clip.
*
*
*/
VIDEO_INTERACTION_PAUSE,
/**
*
* Video interaction event: The number of times the user unpaused the video.
*
*
*/
VIDEO_INTERACTION_RESUME,
/**
*
* Video interaction event: The number of times a user rewinds the video.
*
*
*/
VIDEO_INTERACTION_REWIND,
/**
*
* Video interaction event: The number of times video player was in mute state during play
* of ad clip.
*
*
*/
VIDEO_INTERACTION_MUTE,
/**
*
* Video interaction event: The number of times a user unmutes the video.
*
*
*/
VIDEO_INTERACTION_UNMUTE,
/**
*
* Video interaction event: The number of times a user collapses a video,
* either to its original size or to a different size.
*
*
*/
VIDEO_INTERACTION_COLLAPSE,
/**
*
* Video interaction event: The number of times a user expands a video.
*
*
*/
VIDEO_INTERACTION_EXPAND,
/**
*
* Video interaction event: The number of times ad clip played in full screen mode.
*
*
*/
VIDEO_INTERACTION_FULL_SCREEN,
/**
*
* Video interaction event: The number of user interactions with a video, on average,
* such as pause, full screen, mute, etc.
*
*
*/
VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE,
/**
*
* Video interaction event: The number of times a skippable video is skipped.
*
*
*/
VIDEO_INTERACTION_VIDEO_SKIPS,
/**
*
* The number of control starts.
*
*
*/
VIDEO_OPTIMIZATION_CONTROL_STARTS,
/**
*
* The number of optimized starts.
*
*
*/
VIDEO_OPTIMIZATION_OPTIMIZED_STARTS,
/**
*
* The number of control completes.
*
*
*/
VIDEO_OPTIMIZATION_CONTROL_COMPLETES,
/**
*
* The number of optimized completes.
*
*
*/
VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES,
/**
*
* The rate of control completions.
*
*
*/
VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE,
/**
*
* The rate of optimized completions.
*
*
*/
VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE,
/**
*
* The percentage by which optimized completion rate is greater than the unoptimized completion
* rate. This is calculated as (( {@link Column#VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE}/
* {@link Column#VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE}) - 1) * 100 for an ad for which the
* optimization feature has been enabled.
*
*
*/
VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT,
/**
*
* The number of control skip buttons shown.
*
*
*/
VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN,
/**
*
* The number of optimized skip buttons shown.
*
*
*/
VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN,
/**
*
* The number of control engaged views.
*
*
*/
VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW,
/**
*
* The number of optimized engaged views.
*
*
*/
VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW,
/**
*
* The control view-through rate.
*
*
*/
VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE,
/**
*
* The optimized view-through rate.
*
*
*/
VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE,
/**
*
* The percentage by which optimized view-through rate is greater than the unoptimized
* view-through rate. This is calculated as ((
* {@link Column#VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE}/
* {@link Column#VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE}) - 1) * 100 for an ad for which the
* optimization feature has been enabled.
*
*
*/
VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT,
/**
*
* The total number of impressions viewed on the user's screen.
*
*
*/
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS,
/**
*
* The total number of impressions that were sampled and measured by active view.
*
*
*/
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS,
/**
*
* The percentage of total impressions viewed on the user's screen (out of the total impressions
* measurable by active view).
*
*
*/
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE,
/**
*
* Total number of impressions that were eligible to measure viewability.
*
*
*/
TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS,
/**
*
* The percentage of total impressions that were measurable by active view (out of all the total
* impressions sampled for active view).
*
*
*/
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE,
/**
*
* The number of impressions delivered by the ad server viewed on the user's screen.
*
*
*/
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS,
/**
*
* The number of impressions delivered by the ad server that were sampled, and measurable by
* active view.
*
*
*/
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS,
/**
*
* The percentage of impressions delivered by the ad server viewed on the user's screen (out of
* the ad server impressions measurable by active view).
*
*
*/
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE,
/**
*
* Total number of impressions delivered by the ad server that were eligible to measure
* viewability.
*
*
*/
AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS,
/**
*
* The percentage of impressions delivered by the ad server that were measurable by active view (
* out of all the ad server impressions sampled for active view).
*
*
*/
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE,
/**
*
* Active View ad server revenue.
*
*
*/
AD_SERVER_ACTIVE_VIEW_REVENUE,
/**
*
* The number of impressions delivered by AdSense viewed on the user's screen,
*
*
*/
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS,
/**
*
* The number of impressions delivered by AdSense that were sampled, and measurable by
* active view.
*
*
*/
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS,
/**
*
* The percentage of impressions delivered by AdSense viewed on the user's screen (out of
* AdSense impressions measurable by active view).
*
*
*/
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE,
/**
*
* Total number of impressions delivered by AdSense that were eligible to measure
* viewability.
*
*
*/
ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS,
/**
*
* The percentage of impressions delivered by AdSense that were measurable by active view (
* out of all AdSense impressions sampled for active view).
*
*
*/
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE,
/**
*
* Active View AdSense revenue.
*
*
*/
ADSENSE_ACTIVE_VIEW_REVENUE,
/**
*
* The number of impressions delivered by Ad Exchange viewed on the user's screen,
*
*
*/
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS,
/**
*
* The number of impressions delivered by Ad Exchange that were sampled, and measurable by
* active view.
*
*
*/
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS,
/**
*
* The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of
* Ad Exchange impressions measurable by active view).
*
*
*/
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE,
/**
*
* Total number of impressions delivered by Ad Exchange that were eligible to measure
* viewability.
*
*
*/
AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS,
/**
*
* The percentage of impressions delivered by Ad Exchange that were measurable by active view (
* out of all Ad Exchange impressions sampled for active view).
*
*
*/
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE,
/**
*
* Active View AdExchange revenue.
*
*
*/
AD_EXCHANGE_ACTIVE_VIEW_REVENUE,
/**
*
* Active View total revenue.
*
*
*/
TOTAL_ACTIVE_VIEW_REVENUE,
/**
*
* Number of view-through conversions.
*
*
*/
VIEW_THROUGH_CONVERSIONS,
/**
*
* Number of view-through conversions per thousand impressions.
*
*
*/
CONVERSIONS_PER_THOUSAND_IMPRESSIONS,
/**
*
* Number of click-through conversions.
*
*
*/
CLICK_THROUGH_CONVERSIONS,
/**
*
* Number of click-through conversions per click.
*
*
*/
CONVERSIONS_PER_CLICK,
/**
*
* Revenue for view-through conversions.
*
*
*/
VIEW_THROUGH_REVENUE,
/**
*
* Revenue for click-through conversions.
*
*
*/
CLICK_THROUGH_REVENUE,
/**
*
* Total number of conversions.
*
*
*/
TOTAL_CONVERSIONS,
/**
*
* Total revenue for conversions.
*
*
*/
TOTAL_CONVERSION_REVENUE,
/**
*
* The number of impressions sent to Ad Exchange / AdSense, regardless of whether they
* won or lost (total number of dynamic allocation impressions).
*
*
*/
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL,
/**
*
* The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense.
*
*
*/
DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING,
/**
*
* The number of Ad Exchange / AdSense and DFP impressions.
*
*
*/
DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL,
/**
*
* The difference between eligible impressions and competing impressions in dynamic allocation.
*
*
*/
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL,
/**
*
* The percentage of eligible impressions that are not competing in dynamic allocation.
*
*
*/
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_PERCENT_TOTAL,
/**
*
* The percent of eligible impressions participating in dynamic allocation.
*
*
*/
DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL,
/**
*
* The percent of total dynamic allocation queries that won.
*
*
*/
DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL,
/**
*
* The contracted net revenue of the {@link ProposalLineItem}.
*
*
*/
CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE,
/**
*
* The contracted net revenue in the local currency of the {@link ProposalLineItem}.
*
* See {@link #CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE}
*
*
*/
CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE,
/**
*
* The contracted gross revenue of the {@link ProposalLineItem}, including agency commission.
*
*
*/
CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE,
/**
*
* The contracted gross revenue in the local currency of the {@link ProposalLineItem}, including
* agency commission.
*
* See {@link #CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE}
*
*
*/
CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE,
/**
*
* The value added tax on contracted net revenue of the {@link ProposalLineItem} or
* {@link Proposal}.
*
*
*/
CONTRACTED_REVENUE_CONTRACTED_VAT,
/**
*
* The value added tax on contracted net revenue in the local currency of the
* {@link ProposalLineItem} or {@link Proposal}.
*
* See {@link #CONTRACTED_REVENUE_CONTRACTED_VAT}
*
*
*/
CONTRACTED_REVENUE_LOCAL_CONTRACTED_VAT,
/**
*
* The contracted agency commission of the {@link ProposalLineItem} or {@link Proposal}.
*
*
*/
CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION,
/**
*
* The contracted agency commission in the local currency of the {@link ProposalLineItem} or
* {@link Proposal}.
*
* See {@link #CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION}
*
*
*/
CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION,
/**
*
* The contracted impressions of the {@link ProposalLineItem}.
*
*
*/
SALES_CONTRACT_CONTRACTED_IMPRESSIONS,
/**
*
* The contracted clicks of the {@link ProposalLineItem}.
*
*
*/
SALES_CONTRACT_CONTRACTED_CLICKS,
/**
*
* The contracted volume of the {@link ProposalLineItem}. Volume represents impressions for
* rate type CPM, clicks for CPC, and days for CPD.
*
*
*/
SALES_CONTRACT_CONTRACTED_VOLUME,
/**
*
* The budget of the {@link Proposal}.
*
*
*/
SALES_CONTRACT_BUDGET,
/**
*
* The remaining budget of the {@link Proposal}. It is calculated by subtracting the contracted
* net revenue from the budget.
*
*
*/
SALES_CONTRACT_REMAINING_BUDGET,
/**
*
* The buffered impressions of the {@link ProposalLineItem}.
*
*
*/
SALES_CONTRACT_BUFFERED_IMPRESSIONS,
/**
*
* The buffered clicks of the {@link ProposalLineItem}.
*
*
*/
SALES_CONTRACT_BUFFERED_CLICKS,
/**
*
* The scheduled impressions of a {@link ProposalLineItem}. It is the sum of
* {@link #SALES_CONTRACT_CONTRACTED_IMPRESSIONS} and
* {@link #SALES_CONTRACT_BUFFERED_IMPRESSIONS}.
*
*
*/
SCHEDULED_SCHEDULED_IMPRESSIONS,
/**
*
* The scheduled clicks of a {@link ProposalLineItem}. It is the sum of
* {@link #SALES_CONTRACT_CONTRACTED_CLICKS} and {@link #SALES_CONTRACT_BUFFERED_CLICKS}.
*
*
*/
SCHEDULED_SCHEDULED_CLICKS,
/**
*
* The scheduled volume of a {@link ProposalLineItem}. It is the sum of
* {@link #SALES_CONTRACT_CONTRACTED_VOLUME} and buffered volume.
*
*
*/
SCHEDULED_SCHEDULED_VOLUME,
/**
*
* The scheduled net revenue of a {@link ProposalLineItem}.
*
*
*/
SCHEDULED_SCHEDULED_NET_REVENUE,
/**
*
* The scheduled net revenue in the local currency of a {@link ProposalLineItem}.
*
*
*/
SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE,
/**
*
* The scheduled gross revenue of a {@link ProposalLineItem}.
*
*
*/
SCHEDULED_SCHEDULED_GROSS_REVENUE,
/**
*
* The scheduled gross revenue in the local currency of a {@link ProposalLineItem}.
*
*
*/
SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE,
/**
*
* The total budget of the {@link Proposal}. It differs from {@link #SALES_CONTRACT_BUDGET} since
* it always contains the total budget, not the prorated budget.
*
*
*/
SALES_TOTAL_TOTAL_BUDGET,
/**
*
* The total remaining budget of the {@link Proposal}. It differs from
* {@link #SALES_CONTRACT_REMAINING_BUDGET} since it always contains the total
* remaining budget, not the prorated remaining budget.
*
*
*/
SALES_TOTAL_TOTAL_REMAINING_BUDGET,
/**
*
* The total contracted volume of the {@link ProposalLineItem}. It differs from
* {@link #SALES_CONTRACT_CONTRACTED_VOLUME} that the volume is not prorated with regard to the
* date range.
*
*
*/
SALES_TOTAL_TOTAL_CONTRACTED_VOLUME,
/**
*
* The total contracted net revenue of the {@link ProposalLineItem}. It differs from
* {@link #CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE} that the revenue is not prorated with
* regard to the date range.
*
*
*/
SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE,
/**
*
* The total contracted net revenue in the local currency of the {@link ProposalLineItem}. It
* differs from {@link #CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE} that the revenue is not
* prorated with regard to the date range.
*
* See {@link #SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE}
*
*
*/
SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE,
/**
*
* The total contracted gross revenue of the {@link ProposalLineItem}. It differs from
* {@link #CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE} that the revenue is not prorated with
* regard to the date range.
*
*
*/
SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE,
/**
*
* The total contracted gross revenue in the local currency of the {@link ProposalLineItem}. It
* differs from {@link #CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE} that the revenue is
* not prorated with regard to the date range.
*
* See {@link #SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE}
*
*
*/
SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_GROSS_REVENUE,
/**
*
* The total contracted agency commission of the {@link ProposalLineItem}. It differs from
* {@link #CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION} that the revenue is not prorated with
* regard to the date range.
*
*
*/
SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION,
/**
*
* The total contracted agency commission in the local currency of the {@link ProposalLineItem}.
* It differs from {@link #CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION} that the
* revenue is not prorated with regard to the date range.
*
* See {@link #SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION}
*
*
*/
SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_AGENCY_COMMISSION,
/**
*
* The total net revenue plus its value added tax of the {@link ProposalLineItem}. The revenue is
* not prorated with regard to the date range.
*
*
*/
SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT,
/**
*
* The total net revenue plus its value added tax in the local currency of the
* {@link ProposalLineItem}. The revenue is not prorated with regard to the date range.
*
* See {@link #SALES_TOTAL_TOTAL_CONTRACTED_WITH_VAT}
*
*
*/
SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT,
/**
*
* The total scheduled volume of the {@link ProposalLineItem}. It differs from
* {@link #SCHEDULED_SCHEDULED_VOLUME} that the volume is not prorated with regard to the date
* range.
*
*
*/
SALES_TOTAL_TOTAL_SCHEDULED_VOLUME,
/**
*
* The total scheduled net revenue of the {@link ProposalLineItem}. It differs from
* {@link #SCHEDULED_SCHEDULED_NET_REVENUE} that the revenue is not prorated with regard to the
* date range.
*
*
*/
SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE,
/**
*
* The total scheduled net revenue in the local currency of the {@link ProposalLineItem}. It
* differs from {@link #SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE} that the revenue is not prorated
* with regard to the date range.
*
* See {@link #SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE}
*
*
*/
SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_NET_REVENUE,
/**
*
* The total scheduled gross revenue of the {@link ProposalLineItem}. It differs from
* {@link #SCHEDULED_SCHEDULED_GROSS_REVENUE} that the revenue is not prorated with regard to the
* date range.
*
*
*/
SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE,
/**
*
* The total scheduled gross revenue in the local currency of the {@link ProposalLineItem}. It
* differs from {@link #SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE} that the revenue is not prorated
* with regard to the date range.
*
* See {@link #SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE}
*
*
*/
SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_GROSS_REVENUE,
/**
*
* The unreconciled net revenue of the {@link ProposalLineItem}. It is the portion of
* {@link #UNIFIED_REVENUE_UNIFIED_NET_REVENUE} coming from unreconciled DFP volume.
*
*
*/
UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE,
/**
*
* The unreconciled net revenue of the {@link ProposalLineItem} in local currency. It is the
* portion of {@link #UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE} coming from unreconciled DFP
* volume.
*
* See {@link #UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE}
*
*
*/
UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE,
/**
*
* The unreconciled gross revenue of the {@link ProposalLineItem}. It is the portion of
* {@link #UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE} coming from unreconciled DFP volume.
*
*
*/
UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE,
/**
*
* The unreconciled gross revenue of the {@link ProposalLineItem} in local currency. It is the
* portion of {@link #UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE} coming from unreconciled DFP
* volume.
*
* See {@link #UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE}
*
*
*/
UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE,
/**
*
* The forecasted net revenue of the {@link ProposalLineItem}. It is the portion of
* {@link #UNIFIED_REVENUE_UNIFIED_NET_REVENUE} coming from forecasted DFP volume.
*
*
*/
UNIFIED_REVENUE_FORECASTED_NET_REVENUE,
/**
*
* The forecasted net revenue of the {@link ProposalLineItem} in local currency. It is the portion
* of {@link #UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE} coming from forecasted DFP volume.
*
* See {@link #UNIFIED_REVENUE_FORECASTED_NET_REVENUE}
*
*
*/
UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE,
/**
*
* The forecasted gross revenue of the {@link ProposalLineItem}. It is the portion of
* {@link #UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE} coming from forecasted DFP volume.
*
*
*/
UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE,
/**
*
* The forecasted gross revenue of the {@link ProposalLineItem} in local currency. It is the
* portion of {@link #UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE} coming from forecasted DFP
* volume.
*
* See {@link #UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE}
*
*
*/
UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE,
/**
*
* The unified net revenue of the {@link ProposalLineItem}. It is a combination of
* {@link #UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE}, {@link #BILLING_BILLABLE_NET_REVENUE},
* and {@link #UNIFIED_REVENUE_FORECASTED_NET_REVENUE} when query date range spans historical
* delivery and forecasted delivery.
*
*
*/
UNIFIED_REVENUE_UNIFIED_NET_REVENUE,
/**
*
* The unified net revenue of the {@link ProposalLineItem} in local currency. It is a
* combination of {@link #UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE},
* {@link #BILLING_LOCAL_BILLABLE_NET_REVENUE},
* and {@link #UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE} when query date range spans
* historical delivery and forecasted delivery.
*
* See {@link #UNIFIED_REVENUE_UNIFIED_NET_REVENUE}
*
*
*/
UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE,
/**
*
* The unified net revenue of the {@link ProposalLineItem}. It is a combination of
* {@link #UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE}, {@link #BILLING_BILLABLE_GROSS_REVENUE},
* and {@link #UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE} when query date range spans historical
* delivery and forecasted delivery.
*
*
*/
UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE,
/**
*
* The unified gross revenue of the {@link ProposalLineItem} in local currency. It is a
* combination of {@link #UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE},
* {@link #BILLING_LOCAL_BILLABLE_GROSS_REVENUE}, and
* {@link #UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE} when query date range spans historical
* delivery and forecasted delivery.
*
* See {@link #UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE}
*
*
*/
UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE,
/**
*
* The unified agency commission of the {@link ProposalLineItem}. It is a combination of the
* unreconciled agency commission, the {@link #BILLING_BILLABLE_AGENCY_COMMISSION},
* and the forecasted agency commission when query date range spans historical delivery and
* forecasted delivery.
*
*
*/
UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION,
/**
*
* The unified agency commission of the {@link ProposalLineItem} in local currency. It is a
* combination of the unreconciled agency commission, the
* {@link #BILLING_BILLABLE_AGENCY_COMMISSION}, and the forecasted agency commission when query
* date range spans historical delivery and forecasted delivery.
*
* See {@link #UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION}
*
*
*/
UNIFIED_REVENUE_LOCAL_UNIFIED_AGENCY_COMMISSION,
/**
*
* The unreconciled volume of the {@link ProposalLineItem} for each cycle. Volume represents
* impressions for rate type CPM, clicks for CPC and days for CPD. This fact can only be run
* in proposal or proposal line item time zone.
*
*
*/
UNIFIED_REVENUE_UNRECONCILED_VOLUME,
/**
*
* The forecasted volume of the {@link ProposalLineItem} for each cycle. Volume represents
* impressions for rate type CPM, clicks for CPC and days for CPD. This fact can only be run
* in proposal or proposal line item time zone.
*
*
*/
UNIFIED_REVENUE_FORECASTED_VOLUME,
/**
*
* The unified volume of the {@link ProposalLineItem} for each cycle. Volume represents
* impressions for rate type CPM, clicks for CPC and days for CPD. This fact can only be run
* in proposal or proposal line item time zone.
*
*
*/
UNIFIED_REVENUE_UNIFIED_VOLUME,
/**
*
* The expected revenue of the {@link ProposalLineItem}. It is equivalent to
* {@link #UNIFIED_REVENUE_UNIFIED_NET_REVENUE} when the {@link ProposalLineItem} is sold and
* {@link #SALES_PIPELINE_PIPELINE_NET_REVENUE} otherwise.
*
*
*/
EXPECTED_REVENUE_EXPECTED_NET_REVENUE,
/**
*
* The expected revenue of the {@link ProposalLineItem} in local currency. It is equivalent to
* {@link #UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE} when the {@link ProposalLineItem} is sold
* and {@link #SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE} otherwise.
*
* See {@link #EXPECTED_REVENUE_EXPECTED_NET_REVENUE}
*
*
*/
EXPECTED_REVENUE_LOCAL_EXPECTED_NET_REVENUE,
/**
*
* The expected gross revenue of the {@link ProposalLineItem}. It is equivalent to
* {@link #UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE} when the {@link ProposalLineItem} is sold and
* {@link #SALES_PIPELINE_PIPELINE_GROSS_REVENUE} otherwise.
*
*
*/
EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE,
/**
*
* The expected gross revenue of the {@link ProposalLineItem} in local currency. It is
* equivalent to {@link #UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE} when the
* {@link ProposalLineItem} is sold and {@link #SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE}
* otherwise.
*
* See {@link #EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE}
*
*
*/
EXPECTED_REVENUE_LOCAL_EXPECTED_GROSS_REVENUE,
/**
*
* The pipeline net revenue of the {@link ProposalLineItem}. There is no revenue for sold
* {@link ProposalLineItem proposal line items}. For unsold
* {@link ProposalLineItem proposal line items}, it is calculated by multiplying
* {@link Proposal#probabilityOfClose} by the contracted revenue when inventory is not reserved;
* otherwise it is calcualted by multiplying {@link Proposal#probabilityOfClose} by the forecasted
* revenue.
*
*
*/
SALES_PIPELINE_PIPELINE_NET_REVENUE,
/**
*
* The pipeline net revenue in the local currency of the {@link ProposalLineItem}. There is no
* revenue for sold {@link ProposalLineItem proposal line items}. For unsold
* {@link ProposalLineItem proposal line items}, it is calculated by multiplying
* {@link Proposal#probabilityOfClose} by the contracted revenue when inventory is not reserved;
* otherwise it is calcualted by multiplying {@link Proposal#probabilityOfClose} by the forecasted
* revenue.
*
* See {@link #SALES_PIPELINE_PIPELINE_NET_REVENUE}
*
*
*/
SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE,
/**
*
* The pipeline gross revenue of the {@link ProposalLineItem}. There is no revenue for sold
* {@link ProposalLineItem proposal line items}. For unsold
* {@link ProposalLineItem proposal line items}, it is calculated by multiplying
* {@link Proposal#probabilityOfClose} by the contracted revenue including agency commission when
* inventory is not reserved; otherwise it is calcualted by multiplying
* {@link Proposal#probabilityOfClose} by the forecasted revenue including agency commission.
*
*
*/
SALES_PIPELINE_PIPELINE_GROSS_REVENUE,
/**
*
* The pipeline gross revenue in the local currency of the {@link ProposalLineItem}. There is no
* revenue for sold {@link ProposalLineItem proposal line items}. For unsold
* {@link ProposalLineItem proposal line items}, it is calculated by multiplying
* {@link Proposal#probabilityOfClose} by the contracted revenue including agency commission when
* inventory is not reserved; otherwise it is calcualted by multiplying
* {@link Proposal#probabilityOfClose} by the forecasted revenue including agency commission.
*
* See {@link #SALES_PIPELINE_PIPELINE_GROSS_REVENUE}
*
*
*/
SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE,
/**
*
* The pipeline agency commission of the {@link ProposalLineItem}. There is no revenue for sold
* {@link ProposalLineItem proposal line items}. For unsold
* {@link ProposalLineItem proposal line items}, it is calculated against gross pipeline revenue.
*
*
*/
SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION,
/**
*
* The pipeline agency commission in the local currency of the {@link ProposalLineItem}. There is
* no revenue for sold {@link ProposalLineItem proposal line items}. For unsold
* {@link ProposalLineItem proposal line items}, it is calculated against gross pipeline revenue
* in local currency of the {@link ProposalLineItem}.
*
* See {@link #SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION}
*
*
*/
SALES_PIPELINE_LOCAL_PIPELINE_AGENCY_COMMISSION,
/**
*
* The DFP volume of the {@link ProposalLineItem}, which is used for reconciliation. Volume
* represents impressions for rate type CPM, clicks for CPC and days for CPD.
*
*
*/
RECONCILIATION_DFP_VOLUME,
/**
*
* The third party volume of the {@link ProposalLineItem}, which is used for reconciliation.
* Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.
*
*
*/
RECONCILIATION_THIRD_PARTY_VOLUME,
/**
*
* The reconciled volume of the {@link ProposalLineItem}, which is used for reconciliation. Volume
* represents impressions for rate type CPM, clicks for CPC and days for CPD.
*
*
*/
RECONCILIATION_RECONCILED_VOLUME,
/**
*
* The discrepancy percentage between DFP volume and third party volume.
*
*
*/
RECONCILIATION_DISCREPANCY_PERCENTAGE,
/**
*
* The reconciled revenue of the {@link LineItem}.
*
*
*/
RECONCILIATION_RECONCILED_REVENUE,
/**
*
* The discrepancy between DFP impressions and third party impressions.
*
*
*/
RECONCILIATION_IMPRESSION_DISCREPANCY,
/**
*
* The discrepancy between DFP clicks and third party clicks.
*
*
*/
RECONCILIATION_CLICK_DISCREPANCY,
/**
*
* The discrepancy between DFP revenue and third party revenue.
*
*
*/
RECONCILIATION_REVENUE_DISCREPANCY,
/**
*
* The billable net revenue of the {@link ProposalLineItem}. It is calculated from reconciled
* volume and rate, with cap applied.
*
*
*/
BILLING_BILLABLE_NET_REVENUE,
/**
*
* The billable net revenue in the local currency of the {@link ProposalLineItem}. It is
* calculated from reconciled volume and rate, with cap applied.
*
* See {@link #BILLING_BILLABLE_NET_REVENUE}
*
*
*/
BILLING_LOCAL_BILLABLE_NET_REVENUE,
/**
*
* The billable gross revenue of the {@link ProposalLineItem}. It is calculated from reconciled
* volume and rate, with cap applied, and including agency commission.
*
*
*/
BILLING_BILLABLE_GROSS_REVENUE,
/**
*
* The billable gross revenue in the local currency of the {@link ProposalLineItem}. It is
* calculated from reconciled volume and rate, with cap applied, and including agency commission.
*
* See {@link #BILLING_BILLABLE_GROSS_REVENUE}
*
*
*/
BILLING_LOCAL_BILLABLE_GROSS_REVENUE,
/**
*
* The billable net revenue of the {@link ProposalLineItem} before manual adjustment. It is
* calculated from reconciled volume and rate, with cap applied, before manual adjustment.
*
*
*/
BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT,
/**
*
* The billable net revenue in local currency of the {@link ProposalLineItem} before manual
* adjustment. It is calculated from reconciled volume and rate, with cap applied, before manual
* adjustment.
*
* See {@link #BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT}
*
*
*/
BILLING_LOCAL_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT,
/**
*
* The billable gross revenue of the {@link ProposalLineItem} before manual adjustment. It is
* calculated from reconciled volume and rate, with cap applied, before manual adjustment.
*
*
*/
BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT,
/**
*
* The billable net revenue in local currency of the {@link ProposalLineItem} before manual
* adjustment. It is calculated from reconciled volume and rate, with cap applied, before manual
* adjustment.
*
* See {@link #BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT}
*
*
*/
BILLING_LOCAL_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT,
/**
*
* The value added tax on billable net revenue of the {@link ProposalLineItem} or
* {@link Proposal}.
*
*
*/
BILLING_BILLABLE_VAT,
/**
*
* The value added tax on billable net revenue in the local currency of the
* {@link ProposalLineItem} or {@link Proposal}.
*
* See {@link #BILLING_BILLABLE_VAT}
*
*
*/
BILLING_LOCAL_BILLABLE_VAT,
/**
*
* The billable agency commission of the {@link ProposalLineItem} or {@link Proposal}.
*
*
*/
BILLING_BILLABLE_AGENCY_COMMISSION,
/**
*
* The billable agency commission in the local currency of the {@link ProposalLineItem} or
* {@link Proposal}.
*
* See {@link #BILLING_BILLABLE_AGENCY_COMMISSION}
*
*
*/
BILLING_LOCAL_BILLABLE_AGENCY_COMMISSION,
/**
*
* The cap quantity of the {@link ProposalLineItem} for each cycle. Quantity represents
* impressions for rate type CPM, clicks for CPC and days for CPD.
*
*
*/
BILLING_CAP_QUANTITY,
/**
*
* The billable volume of the {@link ProposalLineItem} for each cycle. Billable volumes are
* calculated by applying cap quantity to reconciled volumes. Volume represents impressions for
* rate type CPM, clicks for CPC and days for CPD.
*
*
*/
BILLING_BILLABLE_VOLUME,
/**
*
* The delivery rollover volume of the {@link ProposalLineItem} from previous cycle. Volume
* represents impressions for rate type CPM, clicks for CPC and days for CPD.
*
*
*/
BILLING_DELIVERY_ROLLOVER,
/**
*
* The CPM calcuated by {@link #BILLING_BILLABLE_NET_REVENUE} and {@link #AD_SERVER_IMPRESSIONS}.
*
*
*/
BILLING_REALIZED_CPM,
/**
*
* The rate calcuated by {@link #BILLING_BILLABLE_NET_REVENUE} and DFP volume.
*
*
*/
BILLING_REALIZED_RATE,
/**
*
* The contracted net overall discount of the {@link ProposalLineItem}.
*
*
*/
DISCOUNTS_BREAKDOWN_CONTRACTED_NET_OVERALL_DISCOUNT,
/**
*
* The billable net overall discount of the {@link ProposalLineItem}.
*
*
*/
DISCOUNTS_BREAKDOWN_BILLABLE_NET_OVERALL_DISCOUNT,
/**
*
* The contracted non-billable (net) of the {@link ProposalLineItem}.
* The non-billable means revenue that marked as make good, added value or barter.
*
*
*/
DISCOUNTS_BREAKDOWN_CONTRACTED_NET_NON_BILLABLE,
/**
*
* The number of invoiced impressions.
*
*
*/
INVOICED_IMPRESSIONS,
/**
*
* The number of invoiced unfilled impressions.
*
*
*/
INVOICED_UNFILLED_IMPRESSIONS,
/**
*
* The total number of impressions tracked for Nielsen Digital Ad Ratings measurement.
*
*
*/
NIELSEN_IMPRESSIONS,
/**
*
* The total number of impressions for in-target demographic tracked for Nielsen Digital Ad
* Ratings measurement.
*
*
*/
NIELSEN_IN_TARGET_IMPRESSIONS,
/**
*
* The population in the demographic.
*
*
*/
NIELSEN_POPULATION_BASE,
/**
*
* The total population for all in-target demographics.
*
*
*/
NIELSEN_IN_TARGET_POPULATION_BASE,
/**
*
* The total number of different people within the selected demographic who were reached.
*
*
*/
NIELSEN_UNIQUE_AUDIENCE,
/**
*
* The total number of different people within all in-target demographics who were reached.
*
*
*/
NIELSEN_IN_TARGET_UNIQUE_AUDIENCE,
/**
*
* The unique audience reached as a percentage of the population base.
*
*
*/
NIELSEN_PERCENT_AUDIENCE_REACH,
/**
*
* The unique audience reached as a percentage of the population base for all in-target
* demographics.
*
*
*/
NIELSEN_IN_TARGET_PERCENT_AUDIENCE_REACH,
/**
*
* The average number of times that a person within the target audience sees an advertisement.
*
*
*/
NIELSEN_AVERAGE_FREQUENCY,
/**
*
* The average number of times that a person within the target audience sees an advertisement
* for all in-target demographics.
*
*
*/
NIELSEN_IN_TARGET_AVERAGE_FREQUENCY,
/**
*
* The unit of audience volume, which is based on the percentage of the reached target audience
* population multiplied by the average frequency.
*
*
*/
NIELSEN_GROSS_RATING_POINTS,
/**
*
* The unit of audience volume, which is based on the percentage of the reached target audience
* population multiplied by the average frequency, for all in-target demographics.
*
*
*/
NIELSEN_IN_TARGET_GROSS_RATING_POINTS,
/**
*
* The share of impressions that reached the target demographic.
*
*
*/
NIELSEN_PERCENT_IMPRESSIONS_SHARE,
/**
*
* The share of impressions that reached all in-target demographics.
*
*
*/
NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE,
/**
*
* The share of the total population represented by the population base.
*
*
*/
NIELSEN_PERCENT_POPULATION_SHARE,
/**
*
* The share of the total population for all in-target demographics represented by the
* population base.
*
*
*/
NIELSEN_IN_TARGET_PERCENT_POPULATION_SHARE,
/**
*
* The share of the unique audience in the demographic.
*
*
*/
NIELSEN_PERCENT_AUDIENCE_SHARE,
/**
*
* The share of the unique audience for all in-target demographics.
*
*
*/
NIELSEN_IN_TARGET_PERCENT_AUDIENCE_SHARE,
/**
*
* The relative unique audience in the demographic compared with its share of the overall
* population.
*
*
*/
NIELSEN_AUDIENCE_INDEX,
/**
*
* The relative unique audience for all in-target demographics compared with its share of the
* overall population.
*
*
*/
NIELSEN_IN_TARGET_AUDIENCE_INDEX,
/**
*
* The relative impressions per person in the demographic compared with the impressions per person
* for the overall population.
*
*
*/
NIELSEN_IMPRESSIONS_INDEX,
/**
*
* The relative impressions per person for all in-target demographics compared with the
* impressions per person for the overall population.
*
*
*/
NIELSEN_IN_TARGET_IMPRESSIONS_INDEX,
/**
*
* The host impressions in the partner management.
*
*
*/
PARTNER_MANAGEMENT_HOST_IMPRESSIONS,
/**
*
* The host clicks in the partner management.
*
*
*/
PARTNER_MANAGEMENT_HOST_CLICKS,
/**
*
* The host CTR in the partner management.
*
*
*/
PARTNER_MANAGEMENT_HOST_CTR,
/**
*
* The host revenue in the partner management.
*
*
*/
PARTNER_MANAGEMENT_HOST_REVENUE,
/**
*
* The host eCPM in the partner management.
*
*
*/
PARTNER_MANAGEMENT_HOST_ECPM,
/**
*
* The partner revenue in the partner management.
*
*
*/
PARTNER_MANAGEMENT_PARTNER_REVENUE,
/**
*
* The partner eCPM in the partner management.
*
*
*/
PARTNER_MANAGEMENT_PARTNER_ECPM,
/**
*
* The unfilled impressions in the partner management.
*
*
*/
PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS;
public String value() {
return name();
}
public static Column fromValue(String v) {
return valueOf(v);
}
}