// Copyright 2016 Google Inc. All Rights Reserved.
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
package com.google.api.ads.adwords.jaxws.v201609.cm;
import javax.xml.bind.annotation.XmlEnum;
import javax.xml.bind.annotation.XmlType;
/**
* <p>Java class for BiddingStrategyType.
*
* <p>The following schema fragment specifies the expected content contained within this class.
* <p>
* <pre>
* <simpleType name="BiddingStrategyType">
* <restriction base="{http://www.w3.org/2001/XMLSchema}string">
* <enumeration value="BUDGET_OPTIMIZER"/>
* <enumeration value="CONVERSION_OPTIMIZER"/>
* <enumeration value="MANUAL_CPC"/>
* <enumeration value="MANUAL_CPM"/>
* <enumeration value="PAGE_ONE_PROMOTED"/>
* <enumeration value="TARGET_SPEND"/>
* <enumeration value="ENHANCED_CPC"/>
* <enumeration value="TARGET_CPA"/>
* <enumeration value="TARGET_ROAS"/>
* <enumeration value="TARGET_OUTRANK_SHARE"/>
* <enumeration value="NONE"/>
* <enumeration value="UNKNOWN"/>
* </restriction>
* </simpleType>
* </pre>
*
*/
@XmlType(name = "BiddingStrategyType")
@XmlEnum
public enum BiddingStrategyType {
/**
*
* Replaced by TARGET_SPEND. Kept only for legacy support.
*
*
*/
BUDGET_OPTIMIZER,
/**
*
* Replaced by TARGET_CPA. Kept only for legacy support.
*
*
*/
CONVERSION_OPTIMIZER,
/**
*
* Manual click based bidding where user pays per click. See
* {@linkplain ManualCpcBiddingScheme} for more details.
*
*
*/
MANUAL_CPC,
/**
*
* Manual impression based bidding where user pays per thousand
* impressions. See {@linkplain ManualCpmBiddingScheme} for more
* details.
*
*
*/
MANUAL_CPM,
/**
*
* Page-One Promoted is an automated bid strategy that sets max CPC bids
* to target impressions on page one or page one promoted slots on
* google.com. See {@linkplain PageOnePromotedBiddingScheme} for
* more details.
*
*
*/
PAGE_ONE_PROMOTED,
/**
*
* Target Spend (Maximize Clicks) is an automated bid strategy that sets
* your bids to help get as many clicks as possible within your budget.
* See {@linkplain TargetSpendBiddingScheme} for more details.
*
*
*/
TARGET_SPEND,
/**
*
* Enhanced CPC is a bidding strategy that raises your bids for clicks
* that seem more likely to lead to a conversion and lowers them for clicks
* where they seem less likely. See {@linkplain EnhancedCpcBiddingScheme}
* for more details.
*
*
*/
ENHANCED_CPC,
/**
*
* Target CPA is an automated bid strategy that sets bids to help get
* as many conversions as possible at the target cost per acquisition
* (CPA) you set. See {@linkplain TargetCpaBiddingScheme}
* for more details.
*
*
*/
TARGET_CPA,
/**
*
* Target ROAS is an automated bidding strategy that helps you maximize
* revenue while averaging a specific target Return On Average Spend (ROAS).
* See {@linkplain TargetRoasBiddingScheme} for more details.
*
*
*/
TARGET_ROAS,
/**
*
* Target Outrank Share is an automated bidding strategy that sets bids
* based on the target fraction of auctions where the advertiser should
* outrank a specific competitor. See {@linkplain TargetOutrankShareBiddingScheme}
* for more details.
*
*
*/
TARGET_OUTRANK_SHARE,
/**
*
* Special bidding strategy type used to reset the bidding strategy at AdGroup and
* AdGroupCriterion.
*
*
*/
NONE,
/**
*
* <span class="constraint Rejected">Used for return value only. An enumeration could not be processed, typically due to incompatibility with your WSDL version.</span>
*
*
*/
UNKNOWN;
public String value() {
return name();
}
public static BiddingStrategyType fromValue(String v) {
return valueOf(v);
}
}